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How to choose the best organic instant coffee?

Organic, vegan coffee is growing at an incredible rate. But along with that rapid growth, many clean food lovers question whether the convenience of instant coffee means sacrificing quality or...

“Coffee Terroir”, when soil, water, and climate write the flavor: does freeze-dried Arabica really keep its “spirit of place”?

In 1855, Emperor Napoleon III ordered every Bordeaux château to be classified by quality for display at the Paris International Exhibition. The result: Château Pétrus a small 11.4-hectare plot sitting...

Why does freeze-dried Arabica coffee cause less acid reflux than regular roasted-and-ground coffee?

You love coffee. But your stomach doesn’t love you back for it. That’s the contradiction millions of people in Vietnam live with every day a cup that wakes you up,...

Freeze-dried coffee + coconut oil: the science behind Bulletproof Coffee, and why Vietnam is missing out on one of the world’s most interesting energy recipes

In 2004, an American entrepreneur climbed to 5,600m in Tibet. Exhausted after a long day, he was offered a bowl of traditional yak butter tea by locals. Within 20 minutes,...

Freeze-dried coffee + black pepper: why a small pinch of pepper helps your body absorb caffeine and antioxidants better

Right now, in your kitchen, there’s something Western biohackers happily pay for in supplement-pill form but in Vietnam, it’s sitting in your ordinary spice jar, costing a few thousand đồng...

Cold-dried coffee + collagen: does the “Beauty Coffee” trend, a daily cup for skin from within actually work?

“Beauty Coffee” is taking over Instagram and TikTok bright, aesthetic videos of coffee being mixed with a scoop of fine white collagen powder, captioned with promises of plump skin and...

Cold-dried coffee + black turmeric: the “Golden Coffee” trend taking Europe by storm, and Vietnam’s double advantage

Golden Latte with regular turmeric has become so popular it’s turned into a cliché. But a new trend is quietly spreading through specialty coffee shops in London, Berlin, and Stockholm...

Cold-dried coffee + ginger: a 600-year Arab secret for warmth, less inflammation, and more energy

Since the 15th century, when coffee was first brewed in copper pots across the Arabian Peninsula, people have been adding ginger to it. Not for lack of other spices, but...

Cold-dried coffee + cinnamon: a morning “miracle” recipe for stable blood sugar and fat burning

People across the Middle East have been adding cinnamon to coffee for centuries not because it smells better, but because in traditional Arab medicine, the combination was believed to make...

Why does coffee taste better without sugar? How to retrain your palate for pure Arabica

The first time most people drink coffee without sugar, they wince. Too bitter. Something’s missing. It just doesn’t feel right. But then there’s a group of people who after a...

Coffee cupping at home: taste your cold-dried coffee like a Q-Grader

Coffee cupping at home is the technique that Q-Graders holders of the world’s toughest coffee certification use to evaluate flavor systematically. A Q-Grader must pass 22 exams on smell, taste,...